New Bag Tag Buddies Collection

Looking for a tiny gift with real personality? Sew Heart Felt's Bag Tags are hand needle-felted charms designed to clip onto a bag, backpack, or set of keys — a growing family of characters, from Bob Best Friend Dog to Dottie Keepsafe Donkey, each with their own name and story. Made from organic wool and finished with a soft suede-effect cord and a little brass "Sew Heart Felt" heart charm, every bag tag is completely unique and priced at £14.99.

What makes a Bag Tag the perfect small gift?

Each character is designed with a particular someone in mind: Love Ewe Sheep and Peppermint Polar Bear for the romantics, Cuddle You Cat and Pip Squeak Mouse for cat and mouse lovers alike, Bonnie Ballet Frog for the dancers and dreamers, and Buttons Your Sweet Bear for anyone who never quite grew out of their teddy. They make an easy stocking filler, a cheerful add-on to any order, or a lovely stand-alone gift for under £15.

How are our bag tags made?

Every bag tag is needle felted by hand from fine layers of organic wool fibres — a slow, skilled process that gives each one its own sculpted character, so no two are ever quite identical. At roughly 8cm tall and finished with a secure suede-effect loop, they're sized to hang happily from a handbag, school bag, or keyring without adding bulk. They sit alongside our wider Tiny Animals collection of hand-felted keepsakes.